Welcome back listeners! Today’s guest is Ilana Griffo. Today on Brava we’re discussing how you can take your creative passion and grow it into your full-time gig…and Ilana is an expert on this! She’s a freelance designer and illustrator. Plus, she’s a newly published author of the book, “Mind Your Business”! Want to start your own side-hustle? Tune in now below to mind your (own) business with Ilana Griffo.
Ilana always knew she wanted to be a graphic designer. She went to school for graphic design and started freelancing immediately while working full-time. She went off on her own four years ago and hasn’t looked back since (1:05).
Despite using school to hone in on her design craft, her favorite class in school was a career development class that focused on interview tips and tricks and how to conduct yourself in the professional world (2:25).
Ilana wrote her book to help other creatives (like you!) create the business foundation to launch their careers (3:30)!
Working from home can be tough with all the distractions around you. Illana created a dedicated office for herself. A day in the life for Ilana includes her one year old son, a to-do list and drawing (7:00).
She sources inspiration from every aspect of life and is very inspired by the seasons (8:22).
When reviewing your own business, Ilana recommends not diving directly into a branding voice until you find your voice as a brand (10:50).
It takes a lot of adventure and trial and error to develop and find your voice (12:00).
The hardest part of publishing her new book, “Mind Your Own Business”? The beginning and getting started! What helped? Her loyal and hard-working team (13:45).
Hoping to start your own side-hustle, Ilana recommends just to…start! Never stop having fun with it (17:45).