Creating a Following with Travel Influencer Adaleta Avdić

Today we go behind-the-scenes with global social media travel influencer Adaleta Avdić as she shows us how to create a following and community. With more than 700,000 followers, she’ll break down which platforms she thinks have the most opportunity for growth, how to continue to engage your audience, and how to build your brand’s following, or even your own - all by keeping it real on social media. Tune in now on iTunes, Spotfiy, and below to get inspired!

Adaleta Avdic for the Brava Podcast


Adaleta is originally from Bosnia and came to the U.S. in the early 90s. From the moment she arrived, she always knew that she was going to have to work hard to make things happen. She watched her father pursue his dream and it inspired her to follow her own dream to develop a career that she loved (1:52.)

Before she jumped into her blogging career, she waited for a sign. That sign? In the fall of 2018 there were two trip opportunities she was offered but all of her PTO (paid time off) at her corporate office were used (5:00.)

She loves Instagram and has loved it since day one. The focus on photos and the visual aspect of it is what she finds so inspiring and motivating (6:32.)

Many influencers started blogging without the idea of making money and just because it was their passion. Adaleta strongly recommends going into this career path ONLY if you have a passion that is unique to you, and to not mimic anyone else. That’s where she finds her own competitive advantage (9:45.)

Follow your passion, and let social media complement your work (11:34.)

3 words that describe Adaleta’s branding: feminine, realistic and sassy (12:45.)

Adaleta is an advocate of giving back to her community. She makes sure to always do giveaways to give back to her followers. Responding to direct messages and comments are key to building a community (17:21.)

Trying to beat the Instagram algorithm? She thinks that posting consistently helps to increase engagement. She also thinks posting video is key to beating the algorithm (19:25.)

Whatever your product is…when it comes to business you have to take the emotion out of it and roll with the punches…or you won’t succeed.
— Adaleta Avdić on resilience when building a brand

Adaleta works to give back to children, their environment, and their education. She works with a local non-profits in her community and Girls, Inc. She also is passionate about paying it forward (26:05.)

What’s next for Adaleta? She just created a necklace with Sequin jewelry and is interested in continuing styling with brands in the future. She also is interested in acting! I can’t wait to see her on the big screen (27:56.)

Interested in following Adaleta’s next steps? Check out her site here and be sure to follow her on Instagram.

Thank you readers, to tuning into the Brava Podcast. If you like the show please leave a review on iTunes

What from our conversation inspired you today? What do you hope to hear next? Tweet or message us on Instagram @BravaPodcast to tell us what you want to hear, even if it’s your own story!