For today’s discussion, we’re going to take a step into the start-up space. Whether you have your eyes set on an entrepreneurial venture in retail, finance or technology I hope that our conversation will ignite a spark within your own career path.
Let me introduce to you a powerful serial entrepreneur. Today’s guest is Erica Amatori. She’s the Director of Marketing at Burrow and Co-Founder of TheBit at the impressive age of just 23. Tune in below!
Erica is the VP of Marketing at Burrow, an e-commerce start-up that is changing up the furniture space. Their value lies in that their furniture is extremely comfortable and adaptable. She’s also the co-founder of thebitdaily.com a source from crypto-education and a crypto-community (1:26).
On knowing when to invest her time or money on a start-up, Erica first needs to believe in not just idea, but also the team (2:50).
“To know whether a start-up is right for me I act like my own venture capitalist firm.”
Start-ups are a roller coaster. The highs are high, the lows are low. When you don’t think there is a market for your service or product, you have to be real with yourself and move on (5:12).
Book recommendation by Erica: The Dip by Seth Godin ß Click here to check it out.
With an idea, is it better to be authentic or original? Erica says neither. She thinks you truly need is product market fit. A demand and audience for the product (7:15).
To Erica, “innovation” means to find opportunity gaps and fill them. Finding a broken process and fixing it (9:00).
Innovative ideas come from innovative people. Character traits such as curiosity allow you to question the current processes and finding new solves. Practice this by always asking questions (10:20).
Want to get start in your start-up now? Erica advises to go out there and start doing market research and find if your product or service is valuable (13:20).
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