Have you every wanted to run a retail shop? A fashionista at heart, I’ve always been intrigued about the possibility…buying seasonal trends, decking out the store…but I have no idea where to begin! Brick & mortar in the digital world? Sounds like a fashion don’t.
Enter No. 14 Boutique, a one of a kind shop. It’s creatively curated and delicately designed. Plus, it’s spearheading a masterclass on how to best utilize social media for the retail space. Join me as I interview the savvy Brianne Conley, one of the co-owners behind the brand. We’ll be diving into the “how” behind starting, owning and operating a business and you won’t want to miss it.
Tune in below to learn more!
Brianne saw a need for an affordable, trendy, small boutique, family-owned spot in Pittsburgh. She opened her business with her mom and she doesn’t think she could go into business with anyone else (1:30).
Buying product really is a bit like shopping and it’s Brianne’s favorite part of her job. She goes four to five times a year picking out new vendors to fit different seasons (4:51).
When it comes to education, Brianne when to High Point University in North Carolina and majored in Strategic Communications which helped her exponentially learning about public speaking and social media. Even so, Brianne admits a lot of what she learned is from her experience in starting her own business (6:23).
She believes there is quite the difference between branding her personal and company Instagram. On her personal, she may highlight her day-to-day as an entrepreneur, but on her business account it’s much more focused on new product and selling (8:30).
We discussed “Instagrammable Moments”, to Brianne that encompasses creating unique vignettes in parts of her store. For instance, her fitting rooms have quotes on the floor title (10:38).
Brianne works closely with her team and bounces ideas off of them. She works to create a community where each can talk openly (11:54).
I love Brianne’s hiring process advice. Once when she was hiring for a new intern, she gave specific directions via email. If someone didn’t hire the very simple direction in the email then it may show that the person may not be the best fit for the brand (13:19).
Brianne is constantly working ahead, buying for seasons to come. Right now what’s in style? Leopard. It’s making a huge comeback for Holiday into the new year (17:46).
Brianne’s tip to following and chasing your dreams? “Just do it and be as resourceful as possible” (21:26).
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