Differentiating Your Product with CEO and Beauty Guru Lauren Napier

Today on Brava we’re uncovering the success of the entrepreneur and expert behind Lauren Napier Beauty with the founder herself. In today’s episode, Lauren highlights key takeaways of how you can differentiate your brand, gives details about how she launched her beauty line and products, and talks about how she pays it forward along the way. Tune in below or on iTunes to hear more about how this make-up artist turned CEO is changing and challenging the beauty space.

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Lauren loved her career as a make-up artist but one of the things that propelled her to start her own brand was learning from her surroundings and wanting to create her own working environment (2:20.)

She believes that you have to have resilience as a leader (3:30.)

There is a transformation that people take when they put on make-up but also a transformation when they take it off. Lauren saw first-hand how her clients were hesitant to take off the “veil” of sorts they put on which upset her because they were beautiful just the way they were with or without make-up (4:20.)

The quality of Lauren’s beauty products is key to differentiating her product (7:50.)

The beauty industry is really focused…on playing up and preying on our insecurities. The philosophy of itself [Lauren Napier Beauty] is that there is beauty in taking it off.
— Lauren Napier

My goal is to make people feel good about their authentic self (10:30.)

Shoutout to Squarespace (not sponsored) for being an amazing partner for entrepreneurs (and podcasters alike!) That was Lauren’s first step in finding a space for her idea to flourish (12:15.)

Lauren thinks it is key to be “everywhere” - different search engines, website support, social media and more! (15:00.)

How did Lauren start her beauty brand? She was traveling and was using a face wipe that was completely dried out that just would not do! Her first step? Putting her idea into action (18:00.)

Ask question, research, fact find, you will find the answers!
— Lauren Napier

She cutout all of the extras and the frills for a year to help save her money and utilize it to launch her company (21:00.)

Be patient with yourself. It’s very important to know you don’t have all of the answers.
— Lauren Napier

There is powering in sharing! Some people want to hoard information but Lauren believes what you give is what you get and shares her manufacturing lists, her contact lists, etc. with your colleagues. You can be generous without wanting something back (23:00.)

Lauren believes it’s important to be able to stand proudly behind her product and that is why she manufactures her product with solar energy and has created completely recyclable packaging (26:15.)

She’ll be celebrating five years for her business in May! Check out LaurenNapier.com now to support her next steps! #YouGoGirl


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What from our conversation inspired you today? What do you hope to hear next? Tweet or message us on Instagram @BravaPodcast to tell us what you want to hear, even if it’s your own story!