Today on the Brava Podcast we’re going to hear from a powerful, creative entrepreneur and CEO who turned her passions into a thriving business by simply celebrating life’s moments. I’m SO excited to introduce you to Kristen Ley, CEO, er, actually I should say, “Chief Confetti Maker and Founder” of Thimblepress. Tune in below to get real with Kristen and her start-up story, learn more about differentiating products in a competitive space and advice on how to make your dream a reality.
Interview Kristen Ley is a party in a podcast! Can’t wait to get started with our interview (1:40)
Kristen has been creating art as early as she can remember. Her parents have always been very encouraging with everything Kristen has gone for despite her family coming from a medical background. She went to school for art and design. She graduated with a BFA in business and graphic design and a minor in marketing (2:40)
She started her career with an internship at Matchbox Studios in Dallas and loved it (4:30.)
She remembers going to the library in Charleston, SC to learn the ins and outs of how to start her business…from scratch! Her and her colleague hustled to launch and sustain their own marketing and branding business (5:00.)
Then she was offered a full-time offer to be a full graphic design artist that was closer back to home and she took the job. After about a year she quickly realized she was not wired for a 8 to 5 job (7:15.)
She used her letterpress as a creative release for years before making it part of her future career. During Christmas of 2012 she was convinced by her friend to start an Etsy and have a craft show (8:00.)
In 2013, she decided to make it official and launch Thimblepress, LLC inspired by her grandmothers and mother who influenced Kristen’s crafting (11:15.)
Thimblepress comes from the deep desire to want to encourage, lift up others, and show others how they can be present and celebrate friends and family (13:00.)
Kristen used to have 20 employees. Over the years she learned a lot about herself and her personality and realized a larger team is not for her. She’s very interested in the enneagram and it also helped her learn more details about her personality and how she can lead in the best way possible. Now she has a very lean team and she loves it both for her business and her wellness (17:45.)
When it comes to competitors, she keeps herself in her lane and focuses on her customer’s happiness and loving them like they are family and friends (20:00.)
Looking to launch your own product? Kristen wants you to know that you are already amazing and a success no matter what. Allow opportunities to flow into your life and jump, even if you are afraid. Believe in yourself. If you don’t believe in yourself, how do you expect others to believe in your business? (21:56)
Stay in touch with Kristen’s next steps and business ventures! She recently launched KristenLey.com to be open and honest with her own business. Check it out! Be sure to check out Thimblepress too and celebrate others along the way!